{"id":809,"date":"2022-03-06T07:18:13","date_gmt":"2022-03-06T07:18:13","guid":{"rendered":"https:\/\/congtyps.com\/anh-bay-cha-hynos-tien-than-cua-kem-danh-rang-p-s-4\/"},"modified":"2022-07-12T04:25:43","modified_gmt":"2022-07-12T04:25:43","slug":"anh-bay-cha-hynos-tien-than-cua-kem-danh-rang-p-s-4","status":"publish","type":"post","link":"https:\/\/congtyps.com\/en\/anh-bay-cha-hynos-tien-than-cua-kem-danh-rang-p-s-4\/","title":{"rendered":"Anh B\u1ea3y Ch\u00e0 Hynos \u2013 Ti\u1ec1n th\u00e2n c\u1ee7a kem \u0111\u00e1nh r\u0103ng P\/S"},"content":{"rendered":"

\u00cdt ai bi\u1ebft r\u1eb1ng ti\u1ec1n th\u00e2n c\u1ee7a kem \u0111\u00e1nh r\u0103ng P\/S l\u00e0 nh\u00e3n hi\u1ec7u kem \u0111\u00e1nh r\u0103ng Hynos m\u1ed9t th\u1eddi vang b\u00f3ng S\u00e0i G\u00f2n, kh\u00f4ng ch\u1ec9 t\u1eebng \u201c\u0111\u1ed9c c\u00f4 c\u1ea7u b\u1ea1i\u201d \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u00f2n xu\u1ea5t kh\u1ea9u sang Th\u00e1i Lan, Singapore, Hong Kong. V\u1eady \u0111i\u1ec1u g\u00ec \u0111\u00e3 khi\u1ebfn Hynos \u0111\u00e1nh b\u1ea1i c\u1ea3 nh\u1eefng h\u00e3ng kem kh\u1ed5ng l\u1ed3 th\u1ed1ng tr\u1ecb mi\u1ec1n Nam nh\u01b0 Colgate c\u1ee7a M\u1ef9, C\u2019est c\u1ee7a Ph\u00e1p v\u00e0 hai \u00f4ng l\u1edbn Perlon v\u00e0 Leyna? V\u00e0 \u0111i\u1ec1u g\u00ec d\u1eabn \u0111\u1ebfn s\u1ef1 l\u1ee5i t\u00e0n c\u1ee7a Hynos?<\/p>\n

\"hynos-kem-danh-rang\"
\u1ea2nh: Pa-n\u00f4 qu\u1ea3ng c\u00e1o kem \u0111\u00e1nh r\u0103ng Hynos \u2013 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng S\u00e0i G\u00f2n tr\u01b0\u1edbc 1975 b\u1edfi nhi\u1ebfp \u1ea3nh gia M\u1ef9 Michael Burr, ch\u1ee5p \u1edf S\u00e0i G\u00f2n n\u0103m 1969-1970, khi \u00f4ng l\u00e0m gi\u00e1o vi\u00ean d\u1ea1y ti\u1ebfng Anh cho kh\u00f4ng l\u1ef1c VNCH.<\/em><\/figcaption><\/figure>\n

Tu\u00fdp kem \u0111\u00e1nh r\u0103ng in h\u00ecnh \u1ea3nh ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en khoe h\u00e0m r\u0103ng tr\u1eafng \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u00e3n hi\u1ec7u Hynos r\u1ea5t \u201cT\u00e2y\u201d h\u00f3a ra l\u1ea1i l\u00e0 h\u00e0ng \u201cMade in Vietnam\u201d. Nh\u00e3n hi\u1ec7u kem \u0111\u00e1nh r\u0103ng n\u00e0y l\u00fac kh\u1edfi th\u1ee7y \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi m\u1ed9t ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Do Th\u00e1i, mu\u1ed1n l\u00e0m \u0103n \u1edf n\u01b0\u1edbc ta. \u00d4ng t\u1eebng l\u1ea5y m\u1ed9t c\u00f4 v\u1ee3 ng\u01b0\u1eddi Vi\u1ec7t, v\u00e0 d\u1ef1 \u0111\u1ecbnh s\u1ebd g\u1eafn b\u00f3 v\u1edbi Vi\u1ec7t Nam l\u00e2u d\u00e0i. Ch\u1eb3ng ng\u1edd m\u1edbi m\u1edf Hynos kh\u00f4ng l\u00e2u th\u00ec v\u1ee3 m\u1ea5t, \u00f4ng quy\u1ebft \u0111\u1ecbnh quay tr\u1edf v\u1ec1 c\u1ed1 qu\u1ed1c.<\/p>\n

B\u1ea5y gi\u1edd, \u00f4ng V\u01b0\u01a1ng \u0110\u1ea1o Ngh\u0129a l\u00e0m c\u00f4ng cho Hynos v\u00e0 r\u1ea5t \u0111\u01b0\u1ee3c v\u1ee3 ch\u1ed3ng \u00f4ng b\u00e0 ch\u1ee7 tin t\u01b0\u1edfng. V\u1eady n\u00ean thay v\u00ec rao b\u00e1n nh\u00e3n hi\u1ec7u, \u00f4ng ch\u1ee7 M\u1ef9 nh\u01b0\u1ee3ng l\u1ea1i Hynos cho \u00f4ng Ngh\u0129a v\u1edbi m\u1ed9t c\u00e1i gi\u00e1 m\u1ec1m. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 ch\u1ec9 10 n\u0103m sau, Hynos t\u1eeb m\u1ed9t x\u01b0\u1edfng nh\u1ecf \u0111\u00e3 l\u1edbn m\u1ea1nh, \u0111\u1ee7 s\u1ee9c \u0111\u00e1nh g\u1ee5c c\u00e1c \u00f4ng l\u1edbn kem \u0111\u00e1nh r\u0103ng t\u1ea1i mi\u1ec1n Nam l\u00fac b\u1ea5y gi\u1edd nh\u01b0 Colgate c\u1ee7a M\u1ef9, C\u2019est c\u1ee7a Ph\u00e1p v\u00e0 hai \u00f4ng l\u1edbn Perlon v\u00e0 Leyna.<\/p>\n

B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a \u00f4ng Ngh\u0129a n\u1eb1m \u1edf c\u00e1ch qu\u1ea3ng c\u00e1o, marketing s\u00e1ng t\u1ea1o. Th\u1eddi \u0111\u00f3, \u00f4ng d\u00e1m b\u1ecf ra ph\u00e2n n\u1eeda l\u1ee3i nhu\u1eadn c\u1ee7a h\u00e3ng ch\u1ec9 \u0111\u1ec3 d\u00e0nh cho vi\u1ec7c qu\u1ea3ng c\u00e1o. \u00d4ng l\u1ea1i m\u1ea1o hi\u1ec3m ch\u1ecdn h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng da \u0111en c\u01b0\u1eddi v\u1edbi h\u00e0m r\u0103ng tr\u1eafng tinh, t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c t\u01b0\u01a1ng ph\u1ea3n khi\u1ebfn ng\u01b0\u1eddi ta ghi nh\u1edb, thay v\u00ec h\u00ecnh \u1ea3nh m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng hay ph\u1ee5 n\u1eef da tr\u1eafng c\u1ee7a c\u00e1c h\u00e3ng n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

\"Screenshot_2-6\"
(\u1ea2nh: Manhhai, Flickr)<\/em><\/figcaption><\/figure>\n

Th\u1eddi \u0111\u00f3, ng\u01b0\u1eddi ta hay g\u1ecdi ng\u01b0\u1eddi Indo sinh s\u1ed1ng \u1edf S\u00e0i G\u00f2n theo th\u1ee9 h\u1ea1ng vai v\u1ebf l\u00e0 \u201canh B\u1ea3y Ch\u00e0\u201d (Java \u2013 Ch\u00e0 V\u00e0), nh\u01b0ng th\u1ef1c ra kh\u00f4ng c\u1ee9 Indo, m\u00e0 d\u00e2n M\u00e3 Lai, \u1ea4n \u0110\u1ed9 da ng\u0103m \u0111en \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cB\u1ea3y Ch\u00e0\u201d h\u1ebft. V\u1eady n\u00ean ng\u01b0\u1eddi S\u00e0i G\u00f2n c\u00f2n g\u1ecdi kem \u0111\u00e1nh r\u0103ng Hynos b\u1eb1ng c\u00e1i t\u00ean th\u00e2n th\u01b0\u01a1ng h\u01a1n, l\u00e0 kem anh B\u1ea3y Ch\u00e0, c\u0169ng nh\u01b0 g\u1ecdi x\u00e0 b\u00f4ng C\u00f4 Ba v\u1eady \u0111\u00f3. (Xem b\u00e0i: \u0110\u1ee9c t\u00ednh gi\u1ea3n d\u1ecb c\u1ee7a c\u00f4 Ba m\u1ed9t th\u1eddi n\u1ed5i ti\u1ebfng S\u00e0i G\u00f2n x\u01b0a)<\/p>\n

Quay l\u1ea1i chuy\u1ec7n marketing, \u00f4ng Ngh\u0129a kh\u00f4ng ch\u1ec9 l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh qu\u00e1 n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 nh\u1edb, m\u00e0 c\u00f2n ch\u1ecdn qu\u1ea3ng c\u00e1o \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u, t\u1eeb giao l\u1ed9, ch\u1ee3 b\u00faa, \u0111\u1ebfn c\u1ea3 phim \u1ea3nh, truy\u1ec7n tranh tr\u1ebb em.<\/p>\n

M\u1ed9t qu\u1ea3ng c\u00e1o c\u1ee7a Hynos khi\u1ebfn ng\u01b0\u1eddi S\u00e0i G\u00f2n kh\u00f3 qu\u00ean l\u00e0 \u0111o\u1ea1n h\u00e1t vui nh\u1ed9n:<\/p>\n

Ch\u00e0 ch\u00e0 ch\u00e0, Hynos, ch\u00e0 ch\u00e0 ch\u00e0.<\/em>
\nCh\u00e0 ch\u00e0 ch\u00e0, h\u00e0m r\u0103ng em tr\u1eafng b\u00f3c.<\/em>
\nCha cha cha, cha cha cha.<\/em>
\nV\u00e0 ng\u00e0n n\u1ee5 c\u01b0\u1eddi, n\u1ee5 c\u01b0\u1eddi t\u01b0\u01a1i nh\u01b0 hoa.<\/em><\/p>\n

Nh\u01b0ng n\u00f3i \u0111\u1ebfn Hynos th\u00ec ph\u1ea3i k\u1ec3 v\u1ec1 m\u1ed9t c\u00e1ch qu\u1ea3ng c\u00e1o thu\u1ed9c h\u00e0ng \u201c\u0111i tr\u01b0\u1edbc th\u1eddi \u0111\u1ea1i\u201d c\u1ee7a \u00f4ng Ngh\u0129a. B\u1ea5y gi\u1edd, \u00f4ng \u0111\u00e3 b\u1ecf ti\u1ec1n thu\u00ea di\u1ec5n vi\u00ean v\u00f5 hi\u1ec7p Hong Kong n\u1ed5i ti\u1ebfng l\u00fac \u0111\u00f3 l\u00e0 V\u01b0\u01a1ng V\u0169 v\u00e0 La Li\u1ec7t \u0111\u00f3ng phim qu\u1ea3ng c\u00e1o cho Hynos. Trong phim, V\u01b0\u01a1ng V\u0169 v\u00e0o vai t\u01b0\u1edbng c\u01b0\u1edbp, ch\u1ec9 huy th\u1ea3o kh\u1ea5u t\u1ea5n c\u00f4ng \u0111o\u00e0n xe b\u1ea3o ti\u00eau do La Li\u1ec7t ch\u1ec9 huy. Hai b\u00ean \u0111\u00e1nh nhau s\u1ed1ng ch\u1ebft, \u0111\u1ebfn khi ch\u1ec9 c\u00f2n V\u01b0\u01a1ng V\u0169 v\u00e0 La Li\u1ec7t. M\u1ed9t m\u00e0n \u0111\u1ea5u v\u00f5 t\u01b0ng b\u1eebng di\u1ec5n ra v\u00e0 V\u01b0\u01a1ng V\u0169 l\u00e0 k\u1ebb th\u1eafng cu\u1ed9c. Anh ta m\u1edf th\u00f9ng h\u00e0ng b\u1ea3o ti\u00eau, l\u1ea5y ra v\u00e0 \u0111\u01b0a v\u1ec1 ph\u00eda tr\u01b0\u1edbc h\u1ed9p\u2026 kem \u0111\u00e1nh r\u0103ng Hynos. \u0110o\u1ea1n phim qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c chi\u1ebfu tr\u01b0\u1edbc khi chi\u1ebfu phim ch\u00ednh t\u1ea1i c\u00e1c r\u1ea1p S\u00e0i G\u00f2n b\u1ea5y gi\u1edd, t\u1ea1o ra hi\u1ec7u \u1ee9ng kh\u00f4ng th\u1ec3 n\u00e0o qu\u00ean.
\nTh\u1ef1c ra nguy\u00ean nh\u00e2n \u00f4ng Ngh\u0129a b\u1ecf ra m\u1ed9t s\u1ed1 ti\u1ec1n l\u1edbn \u0111\u1ebfn v\u1eady \u0111\u1ec3 chi\u1ec1u l\u00f2ng kh\u00e1ch h\u00e0ng l\u00e0 v\u00ec \u0111o\u1ea1n phim n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c chi\u1ebfu \u1edf nhi\u1ec1u n\u01b0\u1edbc kh\u00e1c n\u1eefa, do nh\u00e3n hi\u1ec7u Hynos b\u1eaft \u0111\u1ea7u lan sang Th\u00e1i Lan, Singapore, Hong Kong sau khi chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng mi\u1ec1n Nam.<\/p>\n

\"\"
(\u1ea2nh: Manhhai, Flickr)<\/em><\/figcaption><\/figure>\n

\u1ea4y v\u1eady m\u00e0 sau khi b\u1ecb qu\u1ed1c h\u1eefu h\u00f3a, Hynos s\u00e1p nh\u1eadp v\u1edbi C\u00f4ng ty Kolperlon, \u0111\u1ed1i th\u1ee7 n\u0103m x\u01b0a, tr\u1edf th\u00e0nh X\u00ed nghi\u1ec7p s\u1ea3n xu\u1ea5t kem \u0111\u00e1nh r\u0103ng Phong Lan. C\u00e1i t\u00ean Hynos ch\u00ecm v\u00e0o qu\u00ean l\u00e3ng v\u00ec \u0111i c\u00f9ng v\u1edbi lo\u1ea1i kem \u0111\u00e1nh r\u0103ng m\u1edbi nh\u00e3n hi\u1ec7u l\u1ea1 ho\u1eafc v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng ch\u1eb3ng th\u1ec3 nh\u01b0 x\u01b0a.<\/p>\n

N\u0103m 1980, X\u00ed nghi\u1ec7p kem \u0111\u00e1nh r\u0103ng Phong Lan l\u1ea1i s\u00e1p nh\u1eadp v\u1edbi c\u00e1c x\u00ed nghi\u1ec7p kh\u00e1c nh\u01b0 b\u1ed9t gi\u1eb7t Tico, X\u00ed nghi\u1ec7p M\u1ef9 Ph\u1ea9m 2, x\u00e0 b\u00f4ng \u0110\u00f4ng H\u01b0ng \u0111\u1ec3 tr\u1edf th\u00e0nh X\u00ed nghi\u1ec7p Li\u00ean hi\u1ec7p H\u00f3a M\u1ef9 Ph\u1ea9m. Sau khi X\u00ed nghi\u1ec7p Li\u00ean hi\u1ec7p H\u00f3a M\u1ef9 Ph\u1ea9m gi\u1ea3i th\u1ec3, X\u00ed nghi\u1ec7p kem \u0111\u00e1nh r\u0103ng Phong Lan \u0111\u1ed5i t\u00ean th\u00e0nh C\u00f4ng ty H\u00f3a ph\u1ea9m P\/S. B\u1ea5y gi\u1edd, P\/S v\u1eabn c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng, chi\u1ebfm ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n kem \u0111\u00e1nh r\u0103ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

\"\"
(\u1ea2nh: Manhhai, Flickr)<\/em><\/figcaption><\/figure>\n

N\u0103m 1997, khi c\u00f4ng ty \u0111a qu\u1ed1c gia Unilever \u0111\u1ebfn \u0111\u1ea7u t\u01b0 \u1edf Vi\u1ec7t Nam, h\u1ecd \u0111\u1ec1 ngh\u1ecb chuy\u1ec3n nh\u01b0\u1ee3ng l\u1ea1i quy\u1ec1n s\u1edf h\u1eefu nh\u00e3n hi\u1ec7u kem \u0111\u00e1nh r\u0103ng P\/S qua th\u00e0nh l\u1eadp c\u00f4ng ty li\u00ean danh. R\u1ed3i sau \u0111\u00f3 v\u00ec ph\u1ea3i chuy\u1ec3n qua v\u1ecf nh\u1ef1a thay v\u00ec v\u1ecf nh\u00f4m n\u00ean C\u00f4ng ty H\u00f3a ph\u1ea9m P\/S ti\u1ebfp t\u1ee5c t\u1eeb b\u1ecf vi\u1ec7c s\u1ea3n xu\u1ea5t kem \u0111\u00e1nh r\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 chuy\u1ec3n quy tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 nh\u00e3n hi\u1ec7u P\/S cho T\u1eadp \u0111o\u00e0n Unilever, ch\u1ec9 c\u00f2n s\u1ea3n xu\u1ea5t v\u1ecf h\u1ed9p m\u00e0 th\u00f4i. Sau \u0111\u00f3, m\u1ed9t c\u00f4ng ty Indonesia \u0111\u01b0\u1ee3c ch\u1ecdn \u0111\u1ec3 s\u1ea3n xu\u1ea5t kem P\/S v\u00e0 C\u00f4ng ty H\u00f3a ph\u1ea9m P\/S m\u1ea5t lu\u00f4n c\u01a1 h\u1ed9i s\u1ea3n xu\u1ea5t v\u00e0 gia c\u00f4ng v\u1ecf h\u1ed9p, b\u1ecb \u0111\u1ea9y b\u1eadt kh\u1ecfi li\u00ean doanh.<\/p>\n

V\u1eady l\u00e0 \u0111\u1ebfn \u0111\u00e2y di s\u1ea3n \u201cMade in Vietnam\u201d c\u1ee7a Hynos t\u1eeb nh\u00e3n hi\u1ec7u cho \u0111\u1ebfn s\u1ea3n xu\u1ea5t \u0111\u1ec1u kh\u00f4ng c\u00f2n n\u1eb1m trong tay ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

Ngu\u1ed3n b\u00e1o: https:\/\/trithucvn.org\/<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e0i G\u00f2n tr\u01b0\u1edbc 1975 \u0111\u00e3 t\u1eebng c\u00f3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t, ho\u00e0n to\u00e0n cho ng\u01b0\u1eddi Vi\u1ec7t l\u00e0m ch\u1ee7, \u0111\u00e3 c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ebfn t\u1eeb c\u00e1c n\u01b0\u1edbc…<\/p>\n","protected":false},"author":1,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14,16,15],"tags":[],"acf":[],"yoast_head":"\nAnh B\u1ea3y Ch\u00e0 Hynos \u2013 Ti\u1ec1n th\u00e2n c\u1ee7a kem \u0111\u00e1nh r\u0103ng P\/S - PS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congtyps.com\/en\/anh-bay-cha-hynos-tien-than-cua-kem-danh-rang-p-s-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anh B\u1ea3y Ch\u00e0 Hynos \u2013 Ti\u1ec1n th\u00e2n c\u1ee7a kem \u0111\u00e1nh r\u0103ng P\/S - 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